Wi-Fi – “the toy that grew up”

Reprinted from the Wireless Broadband Association: Industry News Roundup

Wi-Fi – “the toy that grew up”

Historically, Mobile Network Operators (MNOs) looked at Wi-Fi as a toy, a low-end technology that was great to off-load data from networks. Now Wi-Fi is having a strategic impact on MNOs across the globe. Now the question is LTE or Wi-Fi: remind me which one’s for off-load?

Yet, as with many technical innovations, the low-end always wins. Wi-Fi is a classic example of this theory. Through a combination of Moore’s Law, economies of scale, R&D investments and free market dynamics Wi-Fi is king of the hill. In most developed countries people and things can access a Wi-Fi network in 80% of locations. Companies, such as Devicescape, have created virtual networks based on “ambient’ Wi-Fi networks. Hotspots are so ubiquitous that Opensignal launched an application to find the best one out of the many available.

Wi-Fi and Hotspots are becoming strategic to all carriers (fixed and mobile) as they have realized the importance of keeping traffic on their network for quality of experience and billing purposes. The market for carrier Wi-Fi gear continues to grow as carriers look to exploit these opportunities.

Today, high- speed access to the Internet is as fundamental as indoor plumbing. People expect it and city and national governments view it as mandatory for many economic development and quality of life issues. With the ubiquity of Wi-Fi enabled devices and the simplicity of Wi-Fi deployments it is no surprise that Wi-Fi is a leading candidate to achieve this. Even in remote,rural and under-developed regions, Wi-Fi leads the ways.

Even with fierce competition from ZigBee and other alternatives Wi-Fi is also a leading network technology for applications using IoT technologies. Wearables are no exception. LG smart watches use Wi-Fi and researchers are looking to Wi-Fi for an entire body network. We could all become Wi-Fi access points.

Yet success breeds challenges. Wi-Fi uses attractive unlicensed frequency bands and the licensed crowd wants in as the LTE community is looking to use the same 5 Ghz frequency band. Trying to head off a battle royale, the U.S. FCC has already entered the fray.

Wi-Fi, the toy that grew up, continues its momentum to solve real problems for consumers, businesses, service providers and governments. It was often said never to bet against Ethernet, I’d like to add never bet against Wi-Fi.

Greg Whelan, ACG Research

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Open Internet + Fast Lane: Win for Consumers: Yet Trust but Verify

The recent move by the FCC is a win for Consumers.  Yet, it's important the FCC "Trust but Verify".

Let's look at who will be the winners with the new FCC rules.  The Consumers.  Consumers will be the ultimate winners.  First, the ISPs will get a fair return on their capital investments and will have the incentive to invest in more bandwidth. Which enables wave after wave of innovation.   Second, those companies that pay for the fast lane will be those that consumers want and have a willingness to pay for.  Netflix for example.

Keep in mind that the FCC proposal STILL prohibits the ISP for degrading traffic.  Thus, those consumer applications in high demand get preferred treatment for the last 50 miles of the network (CDN Cache to home) and all other traffic gets treated the same it's always been.

The argument that small start up companies will be disadvantages is hollow.  It will force entrepreneurs to innovate more to deliver a compelling product to consumers.  It's just another market force to overcome.  It will raise the bar and eliminate the marginal applications from clogging the network.   This is no different than supermarket shelf space, a large barrier to entry.  Coke and Pepsi dominate.  Yet, look at all the upstart beverage companies that keep gaining shelf space.  They're doing this by creating innovative products that consumers want.  Not by whining to some federal regulator.

Why do industry pundits complain when Verizon, AT&T, Comcast, et al get  fair return on their investment and look the other way when Google, Amazon, et al make $1000's per second? 

Therefore, Consumers are the big winner here.  A) More bandwidth B) More innovation and C) Less marginal applications.

Given that the FCC is charted, via the Congress, to protect consumers this new Fast Lane approach is a step in the right direct.  However, the service providers must be careful not to over use this opportunity.  Hence, the "Trust But Verify" mantra.

Telco's and Cableco's must know that the FCC will be closely monitoring this new ruling (assuming it gets implemented).  They must adopt a high level of transparency to eliminate complaints from consumers.  Remember, all it takes is some savvy lawyer to get a single citizen to file a complaint.  To prevent endless litigation and legal costs that effectively eliminate the economic value to the "fast lane",  service providers need to provide this high level of transparency to avoid an FCC mandated higher level of transparency.

SPs should freely adopt a level of transparency that satisfies consumers and their advocates and limits the level of proprietary disclosure to their competitors.  They should ensure the "fast lane" does not, by design,  effectively harm all other traffic.  This can occur unwillingly using standard IETF IP Networking Protocols.

Therefore,  I believe the "Open Internet + Fast Lane" approach is worth implementing. It ultimately benefits the consumer and it's fair to the service providers.  Yet, and a "BIG YET", the FCC must Trust and Verify.

To comment on this or to discuss this in more detail please contact me at gwhelan@greywale.com

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