Tuesday, April 30, 2013


The focus of Greywhale Research is Energy Management in IP Networks, both the service provider and the large enterprise.  We focus on the technologies, markets and business issues in this emerging area.

Energy Management in IP networks is a nascent marketplace.  Why focus on this area?  First, the Internet is expected to consume 4% of the world’s electricity up from 2%.  Reductions in this area can have tremendous economic and environmental benefits.  Currently IP Traffic growth is exponentially outpacing energy efficiency in both fixed and mobile networks.  A small percentage of energy savings translates into $Billions in energy cost.  Savings here, as in any OPEX, results in cash delivered to the bottom line. 

Second, sustainability for service providers and large companies is moving beyond saving money to becoming a strategic competitive advantage.  Consumers demand “green” and sustainability enhances the brand.  With a “bit” being a “bit” and a “packet” being a “packet” the brand image is critical to capture and retain customers.  Additionally, the global financial markets now link sustainability to management sophistication.

Given these reasons, the time is right to examine energy management and efficiency in large IP networks.  Please join us in the new journey.